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Articles of Weronika Masternak

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Weronika Masternak Content Designer

Weronika Masternak
Content Designer

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She specializes in marketing based on modern technologies. On a daily basis, she is responsible for creating and then implementing brand strategies and communication for international projects. Interested in guerrilla marketing and advertising psychology. In her free time, she conducts trainings in the field of Design Thinking, Teamwork and Team Management.

27 articles in categories

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Software Developer in the World of the GDPR

19 April 2018 | Weronika Masternak | development   gdpr


The profession of a software developer is not just about coding. Every developer should take into account the activities that ensure a high level of security in their work, and treat them as an inseparable element of the application development process. Possessing the knowledge regarding the GDPR is a great advantage and makes implementing the project assumptions much easier Thanks to knowing the regulations, a developer is able to take care of the technical aspects of the application that make it possible for the users to, e.g. control the data flow, express consents, gain access to specific resources or exercise new rights (the right to be forgotten, the right to object or the right to transfer data).

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Blockchain Technology as a Revolution in Marketing

3 March 2018 | Weronika Masternak | blockchain   lean   martech


We receive various types of information from every possible side. Among the buzz there are advertisements, announcements and spots – all being part of extensive marketing activities. Worldwide, digital advertising spending (including messages sent via computers or via stationary/mobile devices) by 2020 will amount to 335 billion dollars. These expenses are closely related to the desire to arouse interest among customers and obtain data about them. However, the consumers are becoming more and more demanding – in terms of security, convenience, as well as the efficiency of available solutions, so they are reluctant to share information about themselves. It lies with the service/product providers to offer modern and innovative solutions to their users, along with the development of digitization.

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What Is the Lean Methodology?

16 February 2018 | Weronika Masternak | lean


In order to avoid projects that are unnecessary and undesirable for the market, the Lean methodology in programming was created. Thanks to it, you can quickly find out whether the planned investment is meeting the expectations of consumers, or should be changed. What does lean management look like in practice?

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What Is Marketing Technology?

13 February 2018 | Weronika Masternak | martech


Marketing is transforming all the time. On the market you can easily find companies that are interested in innovations, but to a lesser extent they are undertaking their implementation. What are marketing technologies and what can be achieved thanks to them? Is it possible to automate marketing thanks to IT solutions? What is the role of martech software in modern business?

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O2O – Organisation of the Consumer Journey Between Realities

09 January 2018 | Weronika Masternak | big data   development   martech


Customer's purchase in a brick and mortar store can be a single transaction or... a start of a long, promising journey. As part of the O2O strategy (online-to-offline), customers have a chance to emotionally bond with the brand at physical locations, as well as take advantage of the freedom on the website provided by the brand. This synergy of these two worlds – online and offline – and unrestrained movement between them allows you to build a lasting relationship with the recipient, and above all – to be with him at every step.

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