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Martech, Big Data & Cybersecurity

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Software Developer in the World of the GDPR

19 April 2018 | Weronika Masternak | gdpr   programming

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The profession of a software developer is not just about coding. Every developer should take into account the activities that ensure a high level of security in their work, and treat them as an inseparable element of the application development process. Possessing the knowledge regarding the GDPR is a great advantage and makes implementing the project assumptions much easier Thanks to knowing the regulations, a developer is able to take care of the technical aspects of the application that make it possible for the users to, e.g. control the data flow, express consents, gain access to specific resources or exercise new rights (the right to be forgotten, the right to object or the right to transfer data).

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Blockchain Technology as a Revolution in Marketing

3 March 2018 | Weronika Masternak | blockchain   lean   martech

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We receive various types of information from every possible side. Among the buzz there are advertisements, announcements and spots – all being part of extensive marketing activities. Worldwide, digital advertising spending (including messages sent via computers or via stationary/mobile devices) by 2020 will amount to 335 billion dollars. These expenses are closely related to the desire to arouse interest among customers and obtain data about them. However, the consumers are becoming more and more demanding – in terms of security, convenience, as well as the efficiency of available solutions, so they are reluctant to share information about themselves. It lies with the service/product providers to offer modern and innovative solutions to their users, along with the development of digitization.

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